Top 5 Beauty Retail Apps on Android in Africa Q2 2022

During the second quarter of 2022, the top five beauty retail apps on the Android platform in Africa showcased diverse performance trends. Here's a detailed look at their weekly downloads and active user metrics, based on data from Sensor Tower.

Bath&BodyWorks observed variable weekly downloads, with a notable peak of 10K in the week of May 23. Weekly active users also fluctuated, reaching a high of approximately 17.9K in the same week. Despite these fluctuations, the app maintained a steady presence in the market.

Eva Cosmetics saw an initial surge in downloads following its release, peaking at 8.2K during the week of June 6. However, downloads tapered off toward the end of the quarter. Unfortunately, data on active users for this app was not available.

Nabda experienced a significant decline in downloads over the quarter, starting from 5.5K in late March and dropping to just 138 by the end of June. No active user data was provided for this app.

BeautyStore showed modest download numbers throughout the quarter, with a peak of 1.7K in the week of April 25. The app's downloads remained relatively low, with a slight increase to 758 in early June.

Mazaya Stores displayed consistent download growth during Q2 2022, starting at 407 in late March and gradually increasing to 767 by the end of June. Active user data for this app was not available.

For more detailed insights and analytics on these and other apps, visit Sensor Tower.